Sales force automation tools and technologies have historically been used to drive sales force productivity, and sales enablement. The concept of sales enablement addresses the crucial ingredients that determine a company's success or failure.

One crucial ingredient may be something minor like sending an Email to a prospective customer, or it could be as significant as making sure a large proposal is sent on time. Even that might depend on something as simple as a pop-up reminder before it gets lost in the hectic schedule of the day. So, sales enablement which is sought to be achieved by adoption of sales force automation technology, is a goal to meet not just the needs of the senior management, but also the individual salesperson.

A typical application is in relation to how a salesman plans his routine at the start of the day. He fixes his targets, finalizes the prospective buyers, and checks the list of prospects to re-visit. All this information is fed into the mobile for processing and retrieval at the right time. Once the salesperson has customer information, creating a quotation, knowing the product delivery status, retrieving quotes and delivery of services is promptly achieved.